The new age crowdfunding mechanism is the Initial Coin Offering. ICOs allow cryptocurrency-based projects to raise funds. These crypto projects can list their ICO on ICO trading platforms, where investors can buy tokens that benefit the crypto projects. Apart from having a potential project in hand for an ICO launch, it is critical to market your ICO in order for potential investors to notice it. So reach out to an ICO Marketing Company, to build the marketing aspects of your ICO business.