SEO (Search Engine Optimisation) is a set of internet marketing techniques that ensure a strong online presence for business websites. Modern business practices push company websites to their full potential, transforming them from mere 'online business cards' to potent tools for marketing and attracting clients.
Search Engine Optimisation aims to make corporate websites easier to find, using specific keywords that relate to your business. It also helps with managing visitor flows, ensuring that clients who search for specific services find the pages offering those services first, and only then discover the site’s other pages. This can drastically change the number of clients ordering services from a company, as the faster a client lands on a page describing the service they need, the more likely it is that they will order that service from this particular company, rather than waste their time looking for alternative options.