Having your own intent data bank allows you to generate powerful insights, augmenting marketing efforts to convert potential buyers much faster than before. An intention data bank enables you to find prospects actively looking for solutions to their problems such as your own, providing for better target marketing strategies.
Start by creating intent data through a mix of sources, such as website analytics, third-party suppliers, social media engagement, and content engagement metrics. This data is then categorized according to behavior signals, including page visits, downloads, and key word searches.
You will have to set up a system integrating your intent data bank with your CRM and marketing automation tools for better lead nurturing and targeting effectiveness. You must also constantly update the data and analyze it to continue refining your approach and ensure your strategy dynamically aligns with the needs of your audience.
For an ABM-focused business, intent data from ABM customers allows a team to identify buying intent among high-value accounts. By uniting sales and marketing teams with real-time insights, the team builds relevant campaigns that strike a chord with your potential audience.
To summarize, good intent data banks are bound to help our companies gain the upper hand on competition while enabling higher lead conversion rates and improved marketing ROIs.