Even before this technology exists, regional fan hubs could be established at a larger scale so people can enjoy the excitement without having to travel, notes Poole. It could be a hard sell, however, for many fans who dream of travelling to the World Cup at least once in their lives. And while the pandemic showed that football played behind closed doors can work, "it's not the same – especially on a world stage, we need the fans there", says Poole.

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