AI (Artificial Intelligence) is already playing an important part in mobile apps, and its importance is expected to rise in the future. AI is now being applied in mobile apps in the following ways:

Personalization: By evaluating individual users' usage habits, preferences, and behavior, AI can help in personalizing mobile app experiences.
Virtual assistants: Using natural language processing and machine learning, AI-powered virtual assistants can help users in performing activities or answering questions within an app.
Predictive analytics: AI may be used to evaluate data from user interactions with an app to forecast what they might want or need next.
Image and voice recognition: AI systems can detect images and speech, enabling them to be used for a range of applications such as photo tagging and real-time speech translation.
Security: Artificial intelligence (AI) may be used to detect and prevent possible security concerns in mobile apps, such as identifying malicious code or blocking unauthorized access.

Overall, the importance of AI in mobile app development is likely to grow as developers continue to explore new use cases and discover innovative methods to incorporate AI technology into their products.