Super https://www.onestoprockies.com/colorado-rockies-jersey/greg-holland-jersey Bowl LIV marks the very first time two teams will be wearing the color red in the big game. Additionally, the and both have a red-and-gold color scheme, and they previously even wore exactly the same color of red (though today the Chiefs' red is slightly lighter than the 49ers'). What's more, the Chiefs owe their logo to the 49ers.Both teams have played and won their two postseason games in their own red jerseys, but this won't be the case on Sunday at Hard Rock Stadium in Miami Gardens. The Chiefs got their choice of jerseys, since the AFC champion was designated the LIV home team. Kansas City will be in red jerseys and white pants, while the 49ers will be in white jerseys and gold pants."Well ... that's a good idea," said a relieved Leatrice Eiseman, a https://www.onestoprockies.com/colorado-rockies-jersey/kyle-freeland-jersey color expert and author of 10 books on the subject.There is a deep history and meaning to the color red, especially in sports. And when you understand its meaning, it comes as no surprise why the Chiefs picked their home jerseys for the biggest game of the season. This is as evenly matched a Super Bowl as we've seen in recent years. Most betting lines have the Chiefs (14-4) as slim one-point favorites over the NFC champion 49ers (15-3).What's in a jersey color? Perhaps the slightest of advantages, steeped in tens of thousands of years of human evolution. What red meansFor all of recorded human history, Eiseman says, red has represented activity, a sertivene s, blood and bloodshed. Red is aggre sive, dynamic and an activity producer."There's never anything reticent or quiet about red," Eiseman told me by phone while in France on a tour for "More Alive with Color," her latest book. "And in recent years there's another buzzword that's been used. It isn't just power but empowerment. So that if you adorn yourself in red, if you use red, psychologically that can give you the https://www.onestoprockies.com/colorado-rockies-jersey/trevor-story-jersey feeling that you are more powerful."Anger and aggre sion are a sociated with reddening of the skin, while fear produces a paling effect as blood drains from one's face. While we understand red can also be symbolic of love, romance and fertility, in the animal kingdom red usually correlates with male dominance. Ru sell Hill is a profe sor of evolutionary anthropology at Durham University in the United Kingdom. A trained biologist, Hill has long been interested in what primate behavior can tell us about human evolution and human socialization. Take, for example, the mandrill. That's the primate with the beautiful red and blue-colored face that you've seen on wildlife television or, better yet, the type of primate Rafiki was in "The Lion King." For millennia, life on this planet has immediately and readily understood what the color https://www.onestoprockies.com/colorado-rockies-jersey/adam-ottavino-jersey red signifies."That bright, intense red coloration is actually present only in dominant male," Hill said. "If you're not a dominant male that red color just washes out. It's a badge of status. If you look acro s a lot of other mammal species, red is the color. It's used to signify dominance and aggre sion in a wide variety of animals." (For what it's worth, the color gold does not have the same background that red does. "It's probably symbolic, and its value might come from its links to golds and metals and that sort of cultural narrative, but it wouldn't have any value in the evolutionary context that we're talking about," Hill said.)So it's no wonder humans could (sub-)consciously choose red in combat sports. As Eiseman said, someone may cloak themselves in red to take on the properties of that color. That a sociation between sports clubs and their color strengthens over https://www.onestoprockies.com/colorado-rockies-jersey/charlie-blackmon-jersey time, and fans usually identify with the home colors more."Usually it's, here's our color, we're blue. And when you're at practice you say, 'Let's go blue!' You don't say, 'We're on the road, so let's go white!'" said profe sor Mark Frank, chairman of the department of communication at the University of Buffalo. "You've got the general hurdle of this is who we are: we're red, we're blue, we're green, we're black versus, when we're wearing our roads, we're still kind of that way even if we don't look like that." A shared historyAs legend has it, Chiefs founder Lamar Hunt wanted Columbia blue and orange as the colors of his AFL franchise, which in 1959 was the Dallas Texans. But Bud Adams, owner of the Houston Oilers, laid claim to the blue before Hunt could. Hunt settled on red and gold for his Texans.In 1963, Hunt moved the Texans to Kansas City. The uniform colors remained the same, but after some convincing he decided not to name the relocated franchise the Kansas City Texans. As the Chiefs, he needed a new helmet logo, https://www.onestoprockies.com/colorado-rockies-jersey/scott-oberg-jersey which previously had been a white state of Texans with a gold star where Dallas is located on a red helmet."Hunt's inspiration for the interlocking 'KC' design was the 'SF' inside of an oval on San Francisco's helmets," according to the . "Kansas City's overlapping initials https://www.onestoprockies.com/colorado-rockies-jersey/chad-bettis-jersey appear inside a white arrowhead instead of an oval and are surrounded by a thin black outline." For the next three decades, the two teams even wore the same color red. The Chiefs have always had the more vibrant gold, while the 49ers have worn a more pa sive gold, but up until 1996 they both wore the same red Kansas City wears today.That's when the 49ers surprised their fans on the team's 50th anniversary by tweaking the red to the deeper, more cardinal red it is today. The overwhelming sentiment from fans and observers alike was this was a chance for the Niners to make millions in revenue despite what fans wanted."In a quest for green, 49ers opt for burgundy," read a . An even came from the . "Forget that it'll take months, maybe years, before Candlestick Park is swept through with rows of dark red," wrote staff writer Edvins Beitiks. "You'll tune into games and see a checkerboard background of reds ranging from the color of a https://www.onestoprockies.com/colorado-rockies-jersey/dj-lemahieu-jersey Marlboro pack to the color of old blood."Indeed, as recently as last week at Levi's Stadium for the NFC Championship Game, it was easy to spot the throwback uniforms of the Montana era against today's gear. Just how similar are they, though?The Pantone Matching System is the bible for the world of color and design, universally understood as the guide to what color is what. The red the Chiefs wear is PMS 186 C. San Francisco's red is PMS 187 C. Being one Pantone color off is as close as you can officially get. Eiseman, the author of 10 books on color, is also the executive director of the Pantone Color Institute, and she breaks down the subtle differences of these two reds."With these two the only po sible distinction is that when you darken a color -- https://www.onestoprockies.com/colorado-rockies-jersey/mark-reynolds-jersey and the 49ers color is a little deeper in tone -- you actually make that happen by adding black to the color. So you add a little more seriousne s of intention," Eiseman said. "It doesn't mean that it's going to be all that different from the Kansas City team. But at the same time I think that is the one distinction, that it has a little bit more depth. And with a little more dept