Local keyword research differs from general keyword research by focusing on location-specific terms that cater to a particular geographical area. In general keyword research, the emphasis is on broader terms applicable on a global or national scale. However, in local keyword research, businesses aim to target their immediate community or region.
Local keyword research takes into account location modifiers such as city names, neighborhood references, and other geographical indicators. This specificity helps businesses connect with their local audience, optimizing for searches made within a defined vicinity. For instance, a bakery in New York City would benefit from local keywords like "NYC bakery" or "best cupcakes in Manhattan."
In essence, the distinction lies in the geographic precision of terms used. Incorporating Local Keyword Research into your strategy ensures that your business aligns with the search behavior of your local audience, ultimately improving visibility within your community and enhancing the chances of attracting relevant customers in your specific location.