Choosing a seat on JetBlue can be done either during the booking process or by managing your reservation online. Here are the steps to follow:

During the booking process: If you are booking your flight directly through JetBlue's website, you will be prompted to select your seat during the booking process. Simply select the seat you prefer from the available options displayed on the seat map.

Manage your reservation: If you have already booked your flight and want to select your seat on JetBlue, you can do so by managing your reservation on JetBlue's website. Go to "Manage Trips" on the homepage and enter your confirmation number and last name to access your reservation. From there, you can select your preferred seat from the available options.

It's worth noting that JetBlue offers various seating options depending on the flight you are taking. Some seats may have additional amenities, such as extra legroom or priority boarding, but may come at an additional cost. Be sure to check the seating options available for your flight to find the best seat for your needs.
For further help you can visit the following link: https://www.travoflies.com/blogs/jetblue-seat-selection-policy