Because of its uniqueness, the tagimoucia has come to be seen by Fijians as something of a national treasure as well as a symbol of good luck and fortune. On graduation days in Suva, the flower is commonly requested by high school and university students, who place it in their graduation garlands. In 2021, Fijian pop star KKU devoted an entire song to the tagimoucia, and the music video shows him travelling to Taveuni in search of the flower before dancing on the beach with it behind his ears.

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