Another possibility could be a more decentralised World Cup that sees home and away teams playing at the nearest convenient location between the two teams, says Diab, minimising the amount of travel for the teams and their fans. This could also be a way to democratise football, allowing people to go to one game of the World Cup in their local area, he adds: after all, currently only those who can afford the price of tickets, travel and accommodation actually get to see the World Cup in person anyway. "Maybe if you have the distributed system you give an opportunity for more people, actually, not fewer people to attend matches," he says.

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