Unless your business’s website shows up on the first page, you’re not going to get any traffic. Finding new customers isn’t always easy, but by focusing on SEO, you are likely to find customers in the discovery phase. SEO increases brand awareness by appearing at the top of Google search results for specific and relevant keywords or phrases. By ranking well, your brand is viewed by more people and you will begin to gain trust as the authority in your particular area.
Help Search Engines Understand Your Site
Many digital marketers are unsure about the technical health of their sites. Worse yet, they aren’t sure how to tell the difference between what technical SEO tasks are really important and which are a waste of resources. When Google crawls the same content on different web pages, it sometimes doesn't know which page to index in search results. Technical factors used to significantly influence search rankings, but have considerably less direct impact on rankings today. They cannot simply be ignored, but they should not consume the bulk of our SEO attention, In order to know what to improve, we need to know where the user spends her time waiting. With a SEO Consultant ensuring the success of your online marketing program, you can focus your attention back on running your business.
Content Is The Engine That Drives The Online Marketing Car
If you want organic search visibility, rankings, and traffic, you have to commit yourself to the grind of consistently creating optimized content. Want your business to grow without increasing your marketing budget? Then make sure you produce SEO friendly content. Knowing how to create SEO content (the right way) separates the amateurs from the pros. If your copy doesn’t engage real, live people when they arrive – address their needs right from the start – then investing time and resources to attract more search engine traffic is pointless. An experienced SEO Specialist will help you to improve your ranking on the search engine while also not exceeding your budget.
Check Your Competitor's SEO
A competitive analysis relies on data and research to understand the strengths and weaknesses of a business’s competitors. The more you can understand the businesses that directly and indirectly compete with you, the better you’re equipped for success. In essence, competitor analysis is a way to ensure you are one step ahead of your competition. With SEO competitor analysis, we get to look at the overall market area, the place where we stand as a brand, analyze our competitors, and search for complicated and relevant keywords. Customers leaving and turning to competitors is the worst nightmare for any entrepreneur. This signifies that their products or benefits/offerings are better than yours. SEO is a very competitive industry, and the work quality of a professional B2B SEO Agency is essential.
Why Keyword Relevancy Is So Necessary For SEO
Keywords help search engines categorize your content, and they help shoppers find you. However, they are only one step in a successful SEO strategy. Find out what keywords your competitors are ranking for. This could be found from a simple google search, examining how they have structured their content on their site, or using keyword research tools. Assessing competitor’s success on specific terms will enable you to find potential gaps in the industry to fill or it may give you the opportunity to build on what the market is currently offering. Businesses with competitors that aggressively target industry keywords have to commit more to SEO to maintain a share of organic traffic. Compare your existing search engine rankings to your competition, and measure the opportunity cost of losing customers to them. Just by simply putting yourself in the shoes of your targeted visitors, you can already make a list of keyword phrases that can be used to find the products and services you are offering. Initially, this list can be filled up by intelligent hunches pulled out from thin air or what you assume people will use to look for the kind of product and services your website can offer. Think about the how, what, where, why and other potential queries your targeted visitors may be using. Potential clients have to trust the judgment of the SEO Consultancy as to how strong the competition is, what site optimization is required, and what opportunities exist.
SEO Stats All Small Business Owners Should Know
Social may be sexy, but search still pays the bills. How can marketers get the most out of SEO? The search marketing statistics and facts below provide some useful guidance.
- 43.7% of the top-ranking pages have some reciprocal links.
- 57% of B2B marketers say SEO has the biggest impact on lead generation.
- When asked what methods they use to find local businesses, products, and services, 65% of consumers mention desktop search
- SEO leads have a 14.6% close rate.
- 70.87% of keywords with more than 10,000 monthly searches consist of only one or two words.
- The average cost of publishing a paid guest post is $77.80.
Good tools combined with a SEO Consultant in London can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more.