NFT influencer marketing can significantly increase a business's exposure by leveraging the reach and influence of popular NFT influencers. These influencers have a dedicated and engaged audience that is highly interested in the NFT space. By partnering with NFT influencers, businesses can tap into this targeted audience and gain visibility among potential customers. The influencers can create engaging content, such as promoting a brand's NFT collection or endorsing a specific product, which helps drive traffic and awareness to the business.