You'd have to live under a rock not to have heard about the incredible success some people find through online video. Therefore, it's a consideration for self-published authors who are looking for book marketing opportunities. Depending on your personality and book topic, making videos that are shared online can be an excellent promotional tool. Typically, the most shared videos are catchy in some way and conversation starters. Your visibility increases if you can get people interested and buzzing about a video you produce. It's a given that highly visible authors will sell more books.
One of the best things about the internet is that things live forever. If you make a popular video today, you can expect it to get views for years. Over time, they can spark steady book sales and help you make your self-publishing project profitable. Most people who are successful with video online come up with posts routinely. Once algorithms see people enjoy watching your videos, they'll readily recommend your new posts. You'll naturally build a following ("organic" traffic, as web gurus call it) and see increased results. The only thing that matters is people like your videos and want to watch them.
If you want to be well organized in your approach, you might plan a series of videos that relate to one another. There's nothing wrong with a more spontaneous approach; some people make it work well. But if you think you could benefit from more organization, plan your series and produce them on schedule. The most effective videos are entertaining and informational/educational. Even if you give serious advice, doing it in a memorable human way will improve results. Look at the authors you compete with and see if any of them are using online video. If yes, be inspired by it.
When you post your first several videos, it may be essential to promote them to ensure success. You can post on non-video social media platforms and try to get links placed elsewhere. Links are spots on other websites or blogs where people can click and be taken to your video. Most PR people advise authors to avoid controversial topics like politics unless you are a political writer. Your goal is to attract people and interest them in your work. Turning someone off with your political views is a quick way to lose a potential reader/customer. Online video is an excellent and low-cost way to promote your book.
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