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You'd have to live under a rock not to have heard about the incredible success some people find through online video. Therefore, it's a consideration for self-published authors who are looking for book marketing opportunities. Depending on your personality and book topic, making videos that are shared online can be an excellent promotional tool. Typically, the most shared videos are catchy in some way and conversation starters. Your visibility increases if you can get people interested and buzzing about a video you produce. It's a given that highly visible authors will sell more books.

One of the best things about the internet is that things live forever. If you make a popular video today, you can expect it to get views for years. Over time, they can spark steady book sales and help you make your self-publishing project profitable. Most people who are successful with video online come up with posts routinely. Once algorithms see people enjoy watching your videos, they'll readily recommend your new posts. You'll naturally build a following ("organic" traffic, as web gurus call it) and see increased results. The only thing that matters is people like your videos and want to watch them.

If you want to be well organized in your approach, you might plan a series of videos that relate to one another. There's nothing wrong with a more spontaneous approach; some people make it work well. But if you think you could benefit from more organization, plan your series and produce them on schedule. The most effective videos are entertaining and informational/educational. Even if you give serious advice, doing it in a memorable human way will improve results. Look at the authors you compete with and see if any of them are using online video. If yes, be inspired by it.

When you post your first several videos, it may be essential to promote them to ensure success. You can post on non-video social media platforms and try to get links placed elsewhere. Links are spots on other websites or blogs where people can click and be taken to your video. Most PR people advise authors to avoid controversial topics like politics unless you are a political writer. Your goal is to attract people and interest them in your work. Turning someone off with your political views is a quick way to lose a potential reader/customer. Online video is an excellent and low-cost way to promote your book.

Business Name:- Smith Publicity, Inc.

Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034

Phone:- 856-489-8654

Podcasts officially began about 20 years ago, and at their inception, it would have been tough to predict their significant benefit to book marketing programs. Today, they are a strong and credible rival to radio interviews, and authors can become podcasters with very little expense and relatively little time. Like blogs, podcasts attract specialized audiences with high interest in a topic. When it matches your book, the benefits are self-evident. Book buyers/target readers will be the people with the most interest. It's why niche marketing continues to gain steam; it's efficient and gets excellent results.

What's so good about podcasts? The first important advantage is their long-form format. More time means you can dig deeper into the topics you're discussing and provide more depth. People who understand more become more interested and gravitate toward you and your book. It's also possible to build rapport with a listener when you have time and aren't talking in sound bites. If applicable, you can work on your key messages gently and discuss them from more than one angle. People can listen on demand at the time of their choosing. It helps you build a larger audience and sell books steadily.

Interviews and conversations on podcasts are more freewheeling and authentic. Audiences notice and appreciate the openness, which enhances the rapport-building potential. Often, podcasts on complex topics occur in a series and can discuss in parts similar to the chapters of a book. They also achieve intimacy and allow you to build relationships with the listeners. Many authors offer their podcasts free as a book promotion tool, but some charge to listen, and they may be part of a larger package of information. Self-help gurus and others in the teaching business see the value in podcasting.

Again like blog posts, podcasts live forever online. It means you may sell books and be offered other opportunities years after a post. It's very different from traditional media years ago when there was a single air date for an interview, and it disappeared afterward. You can also launch your own podcast series and appear as a guest in other podcasts to extend your reach. Like radio interviews, they work well by phone when you can't be present in person. In the same vein, people can listen to podcasts anywhere in the world, and it greatly expands your audience – all at an affordable start-up cost.

More than a few publishing industry insiders today will tell you any stigma about self-published books is fading fast. Therefore, independent authors have great opportunities to publish successful titles, plan book publicity campaigns that get results, and sell books. If you're among them, check your options before signing up for print-on-demand. The same goes for content preparation services like book editing, cover design, formatting, and more. Traditional publishers give their authors and books all these advantages, and you must match them. When you do, you'll be giving your work an edge.

The binding you choose says a lot about your book as it makes a first impression on people, so think it through. You should offer multiple binding options if you expect brisk sales and readers in other income and price categories. The publishing industry has conditioned people to expect marquee titles to be released first in hardcover, then paperback in subsequent printings – and for a lower price. You can follow that paradigm if it seems right for your book. On the other hand, many successful books today are released in paperback and reprinted that way.

As you finalize your book's title, ideally with your editor's input, keep the subtitle in mind if it's nonfiction. The same goes for cover design which is crucial to producing a high-caliber book. Even if you have friends and business contacts in graphic design and art direction, go with an experienced book cover designer. They understand the requirements for each genre and can help you avoid learning lessons the hard way. When you invest in expert book formatting, you go a long way toward making the text easier to read and more user-friendly. It's a minor detail that matters in the big picture.

If you decide to publish your book using print-on-demand, be aware of the sacrifices you will make. It often means you can only sell online, and the on-demand printer will be listed as the publisher on your ISBN; there are limits on paper stock and trim sizes. It's a long list of concessions, and you're paid a commission on each copy sold according to what the on-demand printer decides. Lastly, you never learn who your customers are because you have no access to the sales data – meaning you lose upselling opportunities. Depending on your goals, all of those may be okay. But for some authors, they are challenging.

A well-designed book cover sets the tone for everything. It attracts attention on shelves in bookstores and in online "thumbnail" images for people browsing new titles. A strong cover is also helpful to book publicity campaigns and creates an identity for your work. All of this is a long way to say that self-published authors need to take cover design seriously. It's an element of producing a high-caliber book that competes well against traditionally published titles. Readers today, and increasingly the media, are open to independently published books with excellent quality, so be sure to measure up.

Professional book cover designers have a way of working that's an orderly process. It moves from initial interviews and conversations to presenting several rough concepts. After selecting one, it is refined and expanded until it reaches a final approved design. Some books have concrete imagery on the cover, including photographs, while others have more abstract concepts. It depends on your book's topic and the target audience. When you work with a designer experienced in your genre, they will bring ideas and current market knowledge. You want a unique cover that's distinct but easy to understand.

A significant part of your book cover's success is the title. Deciding on a title is one of the most painstaking processes for many authors. It's another reason to work with a professional book editor. They can help suggest or refine title options. For nonfiction books, subtitles are often as helpful as the main title. They explain the book in plain terms to help prospective buyers and the media quickly understand the content. The title, subtitles, and cover design must work well together and create a cohesive package promoting your book. When you get them all right, it helps sales.

Other marketing opportunities exist on your book's spine and, very notably, the back cover. The spine needs to include the title, your name, and publisher. The back cover needs a short version of your author's bio and a blurb about your book. Your editor can help write the back cover blurb, ideally with knowledge of what works well in your genre. The back cover is essential as potential buyers browse bookstores and online. Most people flip the book over and read it before deciding to buy. It's a valuable point of sale marketing and, when done well, can help spark purchases.