With the NFT craze being revived in 2023, a lot of brands have begun exploring the abundant possibilities in digital collectibles. Brands like Nike, Adidas, Gucci, and Burger King have already jumped on the NFT bandwagon to boost their advertising strategies. NFT marketplace development has been of prime importance in these cases since the brand value requires quality features that come along. Therefore, not only are brands exploring NFTs but their entry into the sector also makes way for a more refined version of it.